FAQ
What does Wake actually measure?
Wake takes periodic snapshots of your followers and following lists. By comparing
snapshots over time it sees who joined, who left, and — grouped into cohorts by when
they joined — how well each group sticks around (retention).
How does campaign attribution work — and what are its limits?
You tell Wake when a campaign ran (a name, a channel, a date range). Any follower who
joined during that window is attributed to it (last-touch if windows overlap). Be aware:
this is time-window correlation, not click tracking. Wake is strongest for organic bursts
and retention — and is a proxy, not ground truth, for pure paid attribution.
Why does Insights look empty at first?
Cohorts and retention need history. The first refresh is just a baseline; follows are
detected once there are two or more complete snapshots. It compounds — the longer you use
Wake, the richer it gets. This history cannot be re-fetched later, which is exactly why
it's worth capturing now (and why Wake has an encrypted backup built in).
Is my password and data safe?
Yes. You log in on Instagram's own web page; Wake never sees your password. The only
thing kept is the session token, stored in your device Keychain. Wake has no servers, so by
default nothing leaves your device. If you switch on iCloud sync (off by default), your data
syncs through your own private iCloud — only you can access it; we never
see it.
Will this get my Instagram account flagged?
Wake paces every request like a human and stops automatically if Instagram pushes
back. Large audiences fill in slowly on purpose. For the most cautious accounts, you can
import Instagram's official data export (Account → Import from Instagram export) — Wake
reads the export ZIP directly, with zero scraping.
Does it work without Apple Intelligence?
Yes. Interest classification uses on-device AI when available and falls back to fast
on-device language analysis otherwise — everything else (cohorts, retention, quality,
unfollowers) works regardless.
How do I move my data to a new iPhone?
Two ways. The simplest: turn on iCloud sync (Account → iCloud) and your
history follows you to the new phone automatically. Or, for a manual copy, use Account →
Back up & restore — the backup is encrypted with a passphrase you choose and saved
wherever you like (Files, iCloud Drive, AirDrop); restore it on the new phone. Either way,
sign in to Instagram again and your history merges back in.
Privacy
Wake collects nothing. No servers, no accounts, no analytics, no trackers — by default your
data never leaves your iPhone, and this page sets no cookies and loads nothing from third
parties. Optional iCloud sync (off by default) keeps your data in your own private iCloud,
which only you can access — never us. App Store privacy label:
Data Not Collected.